DAV Brand Identity Design
Decentralized Autonomous Vehicles (DAV) is a fantastic project of creating infrastructure of decentralized, peer to peer, global transportation network based on cryptocurrency.
DAV
Software Platform
Zug, Switzerland 
DAV integrates into any vehicle (car, drone, ship), enabling those vehicles to discover, communicate, and transact with one another. This shapes a decentralized manned transportation network today and is the underlying infrastructure for an autonomous transportation network tomorrow. DAV accomplishes this through the DAV protocol which connects vehicles, users, and service providers all on one network.
At the core of the DAV brand identity is the typographic logomark designed in a geometric abstract fashion. A diamond element of A-letter is a clue to probable cryptocurrency and blockchain motor of the system.
Brand identity design manual has been designed, comprising of logomark usage rules, brand colour pallette, brand typography, imagery approaches and identity elements guide.
Subsequently the brand identity has been evolved by the DAV team, however remaining one of my favourite identity design projects. It has attracted a dozen of new customers to me afterwards.
