Overflo

The job was to design a new logo for overflo – am online service helping websites increase conversion by capturing contact information of visitors. The idea behind the logo is a shape of wave expressing the dynamics of web-traffic, designed in corporate blue and fresh green colours.

Resulting logomark is flowing, growth-oriented, feels slightly 3-dimensional and glowing. Several versions of the logo were designed, intended for use on dark and light backgrounds, in vertical and horizontal orientations.

Special graphics showing the principles of Overflo workflow has been designed