Lift Optics Logo Design

Logo design for Lift Optics, an New York based tech-based eyeglass and lens fulfillment center.

The brand owner wanted the logo revealing logistic and B2B nature of business. In smooth and tight communication we started thinking and sketching, and the starting point was the word ‘lift’ itself — such a short, sonorous brandname dominating the overall composition. So I gave it a go, added arrows, tuned the colours and stuff. Several iterations’ve been made to find the proper shape, and that’s it. Love it.

Two logo versions have been created — for light and dark backgrounds. The colour pallette comprises high contrast viby combination of Flame Orange and the so-called Russian Violet.