Janvier Sondrita
Janvier wanted to establish his personal brand with a simple yet modern logotype, easy to recognize and enough to peek interest of prospective customers.
Janvier Sondrita
Sales Professional
White Rock, Canada 
Initial idea sketch was provided comprising letters «J» & «S» in abstract geometric style. The logo was planned to be used on business stationery, social media networks and print materials.
The concept was redesigned and developed into a minimalistic typographic mark encircled, in classic black & white colors. A variety of versions were created – with/without name, with/without «Sales Professional» tag, original and inverted color versions.
The logomark is a symbiosis of client’s initials and an upward directed arrow, following energetic and optimistic nature of Janvier.
