CONNECT Performance Logo Design

Logo design for CONNECT Performance — a solution, grounded in science and data, helps people understand & prioritise people & their wellbeing in order to improve their performance and results. Every day.

We aimed at designing a classy minimalistic logotype conveying the notion of performance, order and health. 

We aimed at designing a classy minimalistic logotype conveying the notion of performance, order and health. Modernist rotational symbol in golden shades communicates the visual idea of constant movement, balance and focus.

In addition to multiple logo versions, a logo guide has been developed, as well as a set of mockups showing the possible applications of the logotype.

A brief visual brand guide has been developed comprising the logo use, colours, typography and main do/don’t rules to support the brand implementation in daily business.