Custom logo of your business or personal brand. Completely original, designed on the basis of your unique features, history, personal interest and ideas.
Competition study, market research and deep insight into your business is performed prior to the creative process. This helps understand what features should be covered by the logo design, and what strategy to follow by the visual concepts.
Step by step you will be presented with different ideas and visual concepts of the logotype. The most promising of those will be developed and polished to the final designs. The final pack of files will be presented to you on final approval of the logo, including AI, EPS, PDF, PNG file formats (can make additional formats when needed).
Vision
I believe the logotype should be simple, catchy, precise and personal. It should convey the personality of the brand owner, or reflect the inner soul of the core team. Good logotypes are born in collaboration between brand owner and designer. It’s crucially important to understand what unique features the brand is built upon, and what impression we need to make on its customers.
Process
After initial discussion I perform the analysis of existing brand, competitive landscape research. 3-5 logo concepts are designed to start the creative process. In course of dicsussions, the necessary revisions are made, or new logo concepts are developed. As soon as the right concept is found, I polish it in terms of composition, typography, color, and create a set of logo versions for use in different situations. At the final stage a pack of files is prepared, inlcuding vector and raster files (ai, eps, pdf, png).
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