Datagem
Japan
A minimalist and elegant visual system for a tech brand, reflecting the values of precision, connectivity, and technological sophistication.

Client
Datagem is an IT company of professional software engineers, statisticians, consultants specialized in machine learning, statistics, search technology, business intelligence.
Logo & Brand Identity
Datagem is a tech-forward brand built on values of precision, connectivity, and intelligence. The visual identity reflects these qualities through a minimalist, elegant design system — combining clean geometry, soft color gradients, and modern typography to convey a sense of reliability and contemporary sophistication.
The logo mark consists of three interlinked hexagons, referencing data structures, networks, and the idea of interconnected systems. The woven geometry symbolizes synergy between technology and information. A neutral gradient of beige and grey tones adds subtle depth and tactility to the form.
Typography & Colour
Typographic system uses a geometric grotesque with soft, rounded forms, balancing readability with a friendly, modern feel. The type aligns with the logo’s logic — precise yet approachable.
Colour palette is designed to work across both light and dark modes, ensuring flexibility across different platforms and materials.