Decentralized Autonomous Vehicles
Switzerland / dav.network
The visual identity of DAV is a refined blend of clean minimalism and subtle blockchain symbolism, projecting a forward-looking aesthetic that echoes the visionary nature of the project itself.
Client
DAV is a blockchain-based, open-source platform designed to revolutionize the transportation industry by enabling a decentralized, peer-to-peer global transportation network. It allows individuals and organizations to utilize transportation services or integrate their own manned or autonomous vehicles into the network, fostering a decentralized ecosystem for transportation services.
Brand Identity
At the core of the DAV brand identity is the typographic logomark designed in a geometric abstract fashion. A diamond element of A-letter is a clue to probable cryptocurrency and blockchain motor of the system.
A comprehensive brand identity design manual has been developed, encompassing guidelines for logomark usage, brand color palette, typography, imagery direction, and core identity elements.
Design direction
The overall style direction of DAV Network’s visual identity is modern and forward-thinking. It emphasizes clarity and functionality, ensuring that users can easily navigate the platform and understand its offerings. The design choices reflect the brand’s mission to innovate within the transportation sector through decentralized solutions.
